Wednesday 1 April 2015

Sustainability- Preference or Pre condition for Survival?





The ambition of Sustainability in Textile Industry is to maintain environmentally friendly solutions during various stages of textile production, balancing the equilibrium of nature and environment. Key objective is to minimize, rather eliminate the usage of harmful and toxic chemicals, causing adverse environmental effect in the textile industry. This also seeks to reduce the consumption of the water and energy. Now the biggest challenge for the industry lies in controlling environmental pollution and manufacturing  sustainable products.
The following concerns need to be considered:
·         Minimum utilization of resources including water and energy.
·         Reduce the usage of natural resources.
·         Reduce the level of pollution by adhering to sustainability guidelines.
·         Eliminate the utilization of toxic and harmful chemicals from the textile processes.
·         Reduce the usage of chemicals.
·         Minimize CO2 reduction to stop emission of Green House Gases (GHG’s).
·         Maintain the safety standards.

Adidas was one of the first companies to move towards sustainability. Being into sourcing of sportswear and casuals in huge volumes, it is affordable to be conscious of people and planet interest while being a profitable business too.
Pic Credit : http://www.4us2be.com/wp-content/uploads/2010/04/Green-Earth.jpg
Courtesy : A fibre 2 fashion Initiative

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